New marketing campaign with Impulse Studio clients

functional training KL

Impulse Studio launched a new marketing campaign with current Impulse clients to show the results you can achieve only with Impulse Training.

Impulse Studio wants to encourage Malaysian people to get more active a a shorter period of time. Impulse (EMS) Training makes it possible through Electric Muscle Stimulation Training, a very efficient way to get fit, 20 minutes per session, 5x faster muscle growth, 3x faster fat loss results, 500 burnt calories per session.

Enjoy your Personalized Protein Shake at Impulse Studio

protein powder malaysia

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BodyShake™ is a transformative, 21st century German sports nutrition and technology company. We have built a flexible cloud-based software platform and combined it with state of the art hardware and the highest quality nutrition to leverage all the advantages of a bricks and mortar protein shake bar, without staff, material space demands or high costs.  We offer the online user experience of the web mixed with the instant gratification of retail in a compact, highly cost efficient package.

ADVANTAGES OF THE BODYSHAKE™ SYSTEM

Increase Your Sales

  • The machine is a customer magnet.
  • Covers all kinds of payment options.
  • Targeted marketing towards customers.
  • Additional revenue through on-screen advertising.
  • Increase sales by efficiently managing machine inventory, prices, advertising, etc…

High Quality Protein from Germany

  • A unique shake experience only available at your site.
  • Wide range of exclusive flavors.
  • Only the highest quality nutrition.
  • Temperature control for perfect shakes in all seasons.
  • Give your customer the freedom of choice.
  • Full transparency for educated choices.
  • Save customers time using the ShakeCreator™ companion app.
  • Extended customer experience outside the gym – stay in touch with your customers.

Lower your Costs

  • Easy handling – little time at the machine cleaning & filling.
  • Serving shakes without staff.
  • Automated nutritional consulting.
  • Manage time at the machine efficiently – only be there when needed (alerts).

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Impulse Studio at FitForLife 2017 – Malaysia gets FITTER FASTER

EMS Training

Thursday, 23 March 2017

Health fair to offer exciting deals

Choice picks: (From left) Columbia Asia Hospital’s marketing communications manager Sakinah Aljunid, Jinie, Vikram and Max Health & Living Worldwide sales and marketing manager Ken Lee Kien How selecting their booths at a balloting session at Menara Star.

Choice picks: (From left) Columbia Asia Hospital’s marketing communications manager Sakinah Aljunid, Jinie, Vikram and Max Health & Living Worldwide sales and marketing manager Ken Lee Kien How selecting their booths at a balloting session at Menara Star.

PETALING JAYA: It’s still a month to the sixth instalment of Malaysia’s biggest health fair and exhibitors are already busy prepa­ring to showcase their best offerings.

FitForLife KL 2017 will see 54 exhibitors and 140 booths highlighting the latest healthy lifestyle tips including nutrition, fitness and dietary trends.

In addition to stage activities and health talks, this year will also see the inclusion of a synthetic ice-skating rink and virtual walk.

Exhibitors attended a special briefing-cum-balloting session to choose their desired spots at Menara Star here on Monday.

“We had good response last year so we’re back again for the second time. This year, people can expect better deals for the Power Plate, which uses the principles of vibration therapy to strengthen muscles.

“Among others, we’re having a Healthy Moms post-natal package for new mothers to shape up quicker,” said Vikram C. Mogan, head of marketing at Universal Fitness & Leisure Sdn Bhd, one of the leading local fitness and outdoor sports outfits.

Besides promoting its products, the 30-year-old company will conduct educational sessions at the fair.

“Sports fans can also get a chance to meet the Terengganu Pro-Asis Cycling Team, which will make an appearance at our booth,” added Vikram.

Joining him at the balloting event was first-time exhibitor Jinie Kamal, chief executive officer and co-founder of Impulse Studio.

“There are so many overweight and sedentary people out there and we want to show them that all they need is twice a week of Impulse Training to increase muscular strength.

“Every session only takes 20 minutes, which is easy to commit to. The more muscles you build, the higher your metabolic rate so your body will naturally burn more calories on its own,” she said.

Impulse Training uses electrical impulses to stimulate voluntary muscular contraction, and method that is applied in the fields of physiotherapy, pro-athletic sports, sports reha­bilitation and medicine.

FitForLife KL 2017, with the theme “Get Fit. Live Great!” aims to inspire Malaysians to lead a healthy lifestyle by being physically and mentally fit. FitForLife KL 2017 is orga­nised by Star Media Group Bhd with Great Eastern Life as exclusive event partner.

Nestlé Omega Plus is the official wellness sponsor. The fair will be held in Halls 1 to 3 of the Mid Valley Exhibition Centre from April 21 to 23.

It is open from 10am to 7pm and admission is free. For enquiries, call 03-7967 1388 (ext 1529/1243/1466) or visit www.facebook.com/starhealthfair.

Impulse Studio featured in Sunday Star

EMS Training

Stimulating muscles with electricity

If we can do something in a shorter time and obtain similar or better benefits, why not?

That’s the premise behind Impulse (Electric Muscle Stimulation or EMS) Training, which uses electrical impulses to stimulate voluntary muscular contraction.

What Impulse Training does is reproduce the body’s natural process of voluntary muscular con-traction with “optimal” electrical impulses.

The natural process of the body is to send electrical impulses from your brain through your central nervous system to fire up your muscles, resulting in a contraction.

Impulse Training allows you to elicit deep, intense and complete muscular contractions without further taxing your central nervous system.

Just as your body doesn’t know the difference between squats or deadlifts, it doesn’t know the difference between voluntary contraction and an electrically-induced one. It only recognises stimulus.

Clients getting sprayed down with water before suiting up. -- SAMUEL ONG/The Star

This “optimal” contraction then allows you to target specific muscles through different intensities of stimulation, length of contraction and rhythm.

The technology has been around for centuries and has its roots in Egypt when they discovered certain fish emitted electric impulses, which were used to treat pain and ailments such as gout.

What Impulse Training does is reproduce the body’s natural process of voluntary muscular contraction with “optimal” electrical impulses.

However, it only started gaining popularity in the 1960s when sports scientists from the then Soviet Union used electrical impulses to train athletes.

Subsequently, the devices have been improved to amplify the effects of the workouts, which claim to provide four times the amount of muscle exertion compared to traditional exercise.

Impulse Training has been applied in the fields of physiotherapy, pro-athletic sports, sports rehabilitation and medicine.

Once astronauts land from space, they also undergo this training to reduce muscle atrophy.

A number of high profile coaches favour this method to supplement the training of Olympic-level athletes. Among EMS proponents are golfer Tiger Woods, sprinter Usain Bolt and footballer Christiano Ronaldo.

Its popularity in Europe has exploded over the past 10 years, and among the first to introduce the technology in Malaysia is Impulse Studio in Bangsar, Kuala Lumpur.

Co-founders Jinie Kamal and Dirk Schmellenkamp are the duo behind Impulse Training, which arrived here in 2014.

Jinie Kamal, CEO and co-founder of Impulse Studio. — SAMUEL ONG/The Star

“Our focus is on strength training because that’s what most people, especially women, are lacking.

“They often think they’re going to build ugly bulk if they lift weights, but this is not true. You need to lift weights to keep your bones strong as you get older.

“We’re not targeting active people, but sedentary ones, because all you need is really twice a week of Impulse Training to increase your muscular strength,” said Jinie.

With Impulse Training, you do a variety of functional, dynamic and easy-to-follow exercises using your own body weight.

Since it elicits much more powerful muscular contractions than is possible from regular training, you cannot do it for more than 20 or 25 minutes at a time.

Impulse Training is gentle on the joints and claims to reduce body fat, build your muscles, shape your body, increase muscular strength, and reduce back and shoulder problems.

Get fit(ter) in half the time? Only twice a week? I put it to test on my body.

There are four different programmes to choose from at Impulse Studio: Weight Loss, Slim/Shape/Tone, Body Sculpting and Sports Performance.

Based on my body composition analysis (unbalanced strength between upper and lower body), Jinie put me in the Slim/Shape/Tone programme.

First, I had to change into a compression garment before she sprayed my front and back down with warm water. (Tap water is a good conductor of electricity. The more the water, the more the client will feel the impulses.)

Then, I was suited up with a spacesuit-looking vest covered in electrodes, wires and straps, before being hooked up to the device.

I was also given a pair of squishy grip balls to squeeze my pain away should the going get too tough.

A tingling sensation rushed through my body, bit by bit.

The electrical impulses generated (in place of weights), are controlled by the trainer via the Impulse Training device.

The first five minutes of the workout is the warm-up comprising a combination of slow jogs, heel-butt kicks jumping jacks and high knee runs. -- SAMUEL ONG/The Star

Jinie gently increased the pulses according to what I could maximally manage.

We warmed-up with a series of slow jogs, heel-butt kicks, high-knee runs, jumping jacks and lunges.

Then it was onto strength-training exercises such as bicep curls, flies, chest presses, tricep kickbacks, deadlifts, etc.

When I felt I could take more “weight”, Jinie ramped up the impulses.

My workout consisted of 12-15 functional exercises, including sprints, mountain-climbers, squats and plank jacks.

Jinie pushed me to my limits and though it didn’t seemed terribly tough, I was sweating aplenty at the end of the 20 minutes.

We ended with a minute of plank.

“Up to 50,000 muscle contractions happen in one session and 90% of all muscles are trained simultaneously,” she explained. “

After two sessions, you should feel your stamina increasing, but if you want to see faster results, you have to up your protein intake.”

I felt light, and it was almost therapeutic to get out of the suit.

I didn’t feel any pain the next day and that was a good sign.

The sceptic in me started doubting the efficacy of the workout, but 48 hours later, muscle fatigue slowly started creeping in.

I couldn’t lift my arms overhead and squatting on the toilet was excruciating as my muscles screamed for mercy!

Jinie recommended waiting seven days before the next session as the workout can increase the level of creatine kinase (CK is an enzyme chiefly found in the brain, skeletal muscles and heart) in the body.

The levels may increase to as much as 30 times the upper limit of normal within 24 hours of strenuous physical activity, then slowly decline over the next seven days.

The degree of CK elevation depends on the type and duration of exercise, with greater elevation in those who are untrained.

Trainer Mumahad Alif Ikhwan guiding a client on the bicep curls. -- SAMUEL ONG/The Star

So, if you do a blood test within this seven-day period, the doctor might think you have a medical problem as levels can rise after a heart attack, skeletal muscle injury, strenuous exercise, drinking too much alcohol, and from taking certain medications.

Once your body adapts to the workout, the CK levels normalise.

The question on everyone’s mind is, is Impulse Training dangerous?

Absolutely not. The low frequency impulse only activates skeletal muscles and does not reach the organs or the heart.

According to studies, there are no negative side effects for active healthy humans. However, Jinie cautioned, “If you wear a cardiac pacemaker or have certain pre-existing acute illnesses, then Impulse Training is not for you.”

I’m happy to report that after five sessions, my fitness score was higher, and I’d gained 500 grams of muscles. That’s a lot considering I didn’t make any dietary changes. My muscles are definitely more toned and I feel trimmer.

Ok, maybe there’s only a little bit to trim, but it’s a trim nevertheless!

Impulse Studio sponsors the KL City Run on the 26th of Feb 2017

running ems training

IMPULSE (EMS) TRAINING ENHANCES YOUR SPORTS PERFORMANCE

Impulse Training improves speed significantly. EMS has been successfully used to support endurance training efforts for professional and amateur athletes.

Training for a big marathon this summer? Maybe it’s an Ironman, a half-triathlon or an Olympic race. Whatever distance it is, you know that you will need to put heavier-than-usual loads on your body to meet the training plan.

Do you feel the stress already? What are the chances you will get to the starting line with no injury? Electrical muscle stimulation (EMS) may be the final piece in your training plan puzzle to stay healthy, not just for the race, but for the entire season.

In the late 18th century, medical pioneers learned that electrical current in the body caused muscles to contract. By the 1960’s, Soviet coaches were using EMS as an integral part of their elite athletes training regimens. Over the course of several decades, the coaches claimed and various research projects showed that treatments produced remarkable gains in the power output of the people in their programs.

Free Impulse Training for existing members if you introduce and bring your friend on the Cancer Day (4th of Feb)

Cancer day sports

I CAN MAKE HEALTHY LIFESTYLE CHOICES

World Cancer Day 4th of February

Everyone can take steps to reduce their risk of cancer by choosing healthy options including quitting smoking, keeping physically active and choosing healthy food and drinks.
Tobacco use is the single largest preventable cause of cancer globally. Quitting smoking will have a major positive impact on an individual’s health and that of their families and friends. The good news is that quitting at any age is beneficial, increasing life expectancy and improving quality of life.
Individuals can also reduce their risk of many common cancers by maintaining a healthy weight, and making physical activity part of their everyday lives. Being overweight or obese increases the risk of ten cancers – bowel, breast, uterine, ovarian, pancreatic, oesophagus, kidney, liver, advanced prostate and gallbladder cancers. Specific changes to a person’s diet can also make a difference – for example, individuals can limit their intake of red meat and avoid processed meat.
Alcohol is also strongly linked with an increased risk of several cancers. Reducing alcohol consumption decreases the risk of cancers of the mouth, pharynx, larynx, oesophagus, bowel, liver and breast. Overall, more than a third of common cancers could be prevented by a healthy diet, being physically active and maintaining a healthy body weight.

Everyone can make healthy lifestyle choices to reduce their risk of cancer.

NEW EMS STUDY PUBLISHED IN MALAYSIA

The Effects of Electrical Muscle Stimulation (EMS) towards Male Skeletal Muscle Mass

Electrical Muscle Stimulation (EMS) has been introduced and globally gained increasing attention on its usefulness. Continuous application of EMS may lead to the increment of muscle mass and indirectly will increase the strength. This study can be used as an alternative to help people especially those living a sedentary lifestyle to improve their muscle activity without having to go through a heavy workout session. Therefore, this study intended to investigate the effectiveness of EMS training program in 5 weeks interventions towards male body composition. It was a quasi-experimental design, held at the Impulse Studio Bangsar, which examined the effects of EMS training towards skeletal muscle mass among the subjects. Fifteen subjects (n = 15) were selected to assist in this study. The demographic data showed that, the average age of the subjects was 43.07 years old ± 9.90, height (173.4 cm ± 9.09) and weight was (85.79 kg ± 18.07). Results showed that there was a significant difference on the skeletal muscle mass (p = 0.01 < 0.05), upper body (p = 0.01 < 0.05) and lower body (p = 0.00 < 0.05). Therefore, the null hypothesis has been rejected in this study. As a conclusion, the application of EMS towards body composition can increase the muscle size and strength. This method has been proven to be able to improve athlete strength and thus, may be implemented in the sports science area of knowledge.

Download the complete EMS study